In Buyer Aware, Marta Tellado alerts us to the harms of technology without conscience and a digital world without guardrails. Thankfully she also highlights steps towards a future where the promise of tech aligns with its ethical use.

Marta Tellado makes a compelling case that economic freedom is a civil right and we have to fight for it. It’s an important call for accountability in a time of rising corporate impunity.

A compelling and important book that gives the consumer straightforward, profound truths about today's market dangers as well as empowering advice..

In her wide-ranging book, Marta Tellado empowers consumers by detailing how unregulated corporatism produces systemic racism. By further explaining what is technological discrimination against the minority, low-income consumers struggling for economic justice, Tellado deftly connects consumer rights with civil rights.

With great clarity, passion and a personal touch, Marta Tellado convincingly argues that “consumer” issues are not just about dollars and cents – they implicate civil rights, freedom and democracy itself. She offers a blueprint for an innovative, nimble and empowered consumer rights movement for the digital age. Buyer Aware is a must-read for any advocate seeking to make systemic and cultural change.

Marta Tellado is both one of the most respected consumer voices in the country and a leader in the Latino community, and her new book, Buyer Aware, is both informative and incredibly timely. It’s a much-needed guide to help consumers, including Latino and Latina consumers, take back control of their personal data, overcome today’s predatory practices, and ensure a better economic future.